Marketing Strategy Planning

TRIDENT CONSULTING LTD will formulate strategies that lead to successful products. All the areas are considered for the development of the strategies, including timing, technological change, globalization, product differentiation, cost and price, contingency planning, marketing and financial considerations.

Strategy execution

Helping companies to execute product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age. Locating a distributor network we formulate the program of where and how to distribute the product which is just as important. Finding effective and cost-efficient distribution channels can make or break the success of a product in the early stages.

Launching of a new product

Our expert marketing consultants with proper and meticulous planning organize the launch of a product. There is something about watching the spark of an idea come to life on paper and then take physical form. Then it is introduced in the market so the launch is a crucial event. Despite the merits of the product, the challenge still remains to gain visibility, attract paying customers and generate enough revenue to justify future production runs. Our event Managers in coordination with our marketing Consultants does the entire planning & organizing from the venue, press coverage, invitation list, food & beverage in consultation with the client.

Advertisement & media campaign

We tend to focus on the high-profile, front-end activities such as where and how to advertise. The entire media planning is done with a focus to provide maximum mileage & increase sales turnover as well as increase product image. Our specialized consultants make tailor made awareness programs for the product through media, sponsorship, sampling etc depending on the product.

Build New Accounts locally & Internationally and Manage Goodwill with Existing Accounts:

Develop and maintain partnering relationships with key and strategic customers. Promote multi-level contact between the company and the customer. Liaise with Product Managers, suppliers and agents to ensure that is responding to customer requirements. Identify and execute on opportunities to increase the effectiveness of representative and distributor structure/strategy. Identify new market segments where existing or new product may provide an attractive value proposition.

Management of Sales Plan

• Develop account penetration strategies to meet market share objectives.
• Meet Annual Sales Plan objectives.
• Provide feedback to Product Marketing.
• Management with respect to market trends and competitive information.
• Participate in annual sales plan preparations.
• Monitor and report on design-in opportunities and sales activities on monthly basis.
• Provide accurate monthly, quarterly & annual sales forecasts.
• Provide monthly sales variance to plan reports to accounts.
• Maintain Account Development Plans.
• Working capital management.

We provide you consultancy on how to allocate your supply chain marketing efforts on a limited budget.